what is Search engine optimization
Search engine optimization ( SEO ) is the process of affecting the visibility of a website or a web page in a web search engine 's unpaid results—often referred to as "natural", " organic ", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. [1] SEO may target different kinds of search, including image search , video search , academic search , [2] news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is...